SEO Meta Description:
Meta announces plans to add “AI generated” labels to images created with third-party tools like OpenAI, Midjourney, and Shutterstock to combat the spread of false information, especially in the lead-up to the 2024 elections.
Introduction
In a move to combat the spread of misinformation, Meta is taking steps to identify and label AI-generated images shared on its platforms. This initiative aims to address concerns about the potential misuse of artificial intelligence tools to create and disseminate false content, particularly in the context of upcoming elections.
Key Points:
Meta will add “AI generated” labels to images created using tools from Google, Microsoft, OpenAI, Adobe, Midjourney, and Shutterstock.
The labels will be applied across Facebook, Instagram, and Threads in multiple languages.
Meta is working with other leading AI firms to implement common technical standards for identifying AI-generated images.
The company aims to prevent users from stripping out the invisible watermarks from AI-generated images.
Meta also announced the expansion of its anti-sextortion tool, “Take it Down,” to 25 languages and additional countries.
Meta’s Response to AI-Generated Content
Meta’s Global Affairs President, Nick Clegg, acknowledged the importance of clearly labeling AI-generated imagery for users. He emphasized that people appreciate transparency around this new technology, especially in the context of upcoming elections worldwide.
Collaboration for Common Technical Standards
Meta is collaborating with other leading firms developing AI tools to establish common technical standards. These standards will involve invisible metadata or watermarks stored within images, allowing Meta’s systems to identify AI-generated images created with their tools.
Addressing the Risk of Misinformation
Meta’s labeling efforts aim to mitigate the risk of false information spreading through AI-generated content. The company recognizes the potential for such content to mislead voters and disrupt the information ecosystem, particularly in the lead-up to elections.
Expansion of Anti-Sextortion Tool
In a related announcement, Meta also expanded its anti-sextortion tool, “Take it Down,” to 25 languages and additional countries. This tool empowers teens and parents to create a unique identifier for intimate images they’re concerned about spreading online, enabling platforms like Meta to easily identify and remove them.
